Analyzing the relationship between Customer Satisfaction.
Brian Clegg (2000). has hinted that how good a product or a service is, customer satisfaction is the main key that can create a gap between the organization and its competitors. Brian again quoted Dr. Kotadia and Prof. Srinivaga as saying, “satisfied customers are the most profitable customers in any business and the driving force behind any sales and profit growth rate”.
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The aim of this thesis is to test the importance and sufficiency of existing constructs of customer service, customer satisfaction and service quality in the logistics function of the UK food processing industry. These activities represent ongoing challenges in the logistics discipline and are under-researched in this industry sector that is.
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THREE ESSAYS ON THE CUSTOMER SATISFACTION-CUSTOMER LOYALTY ASSOCIATION. by. Young Han Bae. An Abstract Of a thesis submitted in partial fulfillment. of the requirements for the Doctor of. Philosophy degree in Business Administration. in the Graduate College of. The University of Iowa. July 2012. Thesis Supervisors: Associate Professor.
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